HARLEY-DAVIDSON, INC.
HOGNYSE
$26.58
↓ -0.9%Jul 17 close · end-of-day
Price
1Y↑ +14.9%
End-of-day closes; the latest point is the live 15-min-delayed price · split & dividend adjusted · chart by TradingView
Key statistics
Market Cap
$2.9B
Enterprise Value
$2.8B
P/E
13.8
P/S
0.7
P/B
1.0
EV/EBITDA
6.5
PEG
—
FCF Yield
1.5%
Dividend Yield
2.7%
Revenue (TTM)
$4.3B
Net Income (TTM)
$230.4M
Free Cash Flow (TTM)
$43.9M
Gross Margin
—
Operating Margin
5.8%
Net Margin
5.3%
ROE
7.5%
ROIC
5.9%
Debt / Equity
0.5
Net Cash
$172.0M
Return 1Y
+16.0%
Company profile
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing.
- CEO
- Jochen Zeitz
- Sector
- Manufacturing
- Industry
- Consumer Goods
- Employees
- 6,300
- Headquarters
- Wisconsin
- Website
- harley-davidson.com
Management & directors
- Root Jonathan RCFO and CCO
- Krause Paul JChief Legal Officer
- Do CharlesSr. Vice President, HDFSI
- Starrs ArtiePresident & CEO
- Koval GlenSVP Motorcycle Development
- Termaat ToriChief Human Resources Officer
- Mansfield Luke ChristopherChief Commercial Officer
Roles derived from SEC Form 4 filings.
Earnings
HOG Q1 2026 Earnings
Period ends 2026-03-31
MetricActualYoY
Revenue$1.2B↓ -11.8%
Diluted EPS$0.22↓ -79.4%
Actuals from SEC filings; YoY vs the year-ago quarter. Analyst estimates & surprise require a data feed (coming soon).
Financial statements
| Line item | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|
| Revenue | $4.1B | $5.3B | $5.8B | $5.8B | $5.2B | $4.5B |
| Gross profit | — | — | — | — | — | — |
| Operating income | $9.7M | $823.4M | $909.3M | $779.1M | $416.6M | $386.6M |
| Net income | $1.3M | $650.0M | $741.4M | $706.6M | $455.4M | $338.7M |
| Diluted EPS | $0.01 | $4.19 | $4.96 | $4.87 | $3.44 | $2.78 |
| Operating cash flow | $1.2B | $975.7M | $548.5M | $754.9M | $1.1B | $568.9M |
| Free cash flow | $1.0B | $855.5M | $396.8M | $547.5M | $867.3M | $415.2M |
| Gross margin | — | — | — | — | — | — |
| Operating margin | 0.2% | 15.4% | 15.8% | 13.3% | 8.0% | 8.6% |
| Net margin | 0.0% | 12.2% | 12.9% | 12.1% | 8.8% | 7.6% |
| Line item | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $1.6B | $1.2B | $687.6M | $1.3B | $1.3B | $1.3B | $496.2M | $1.2B |
| Gross profit | — | — | — | — | — | — | — | — |
| Operating income | $241.1M | $105.8M | -$193.3M | $160.5M | $112.4M | $474.8M | -$361.1M | $23.5M |
| Net income | $218.3M | $119.0M | -$116.9M | $133.1M | $107.6M | $377.4M | -$279.3M | $24.8M |
| Diluted EPS | $1.63 | $0.91 | -$0.82 | $1.07 | $0.88 | $3.10 | -$2.27 | $0.22 |
| Operating cash flow | $473.6M | $353.0M | $133.2M | $141.5M | $368.0M | -$92.6M | $152.0M | -$228.0M |
| Free cash flow | $432.2M | $300.4M | $77.0M | $111.6M | $332.4M | -$129.1M | $100.4M | -$259.8M |
| Gross margin | — | — | — | — | — | — | — | — |
| Operating margin | 14.9% | 9.2% | -28.1% | 12.1% | 8.6% | 35.4% | -72.8% | 2.0% |
| Net margin | 13.5% | 10.3% | -17.0% | 10.0% | 8.2% | 28.1% | -56.3% | 2.1% |
Company news
Jul 16, 2026
Jul 10, 2026
- 10d agoHow Investors Are Reacting To Harley-Davidson (HOG) Index Reclassification And Junk-Rated Credit Downgradefinance.yahoo.com
- 10d agoIs Harley Davidson (HOG) Cheap As Its Credit Downgrade Raises Cash Flow Concerns?finance.yahoo.com
- 10d agoHarley Davidson (HOG) Stock Still Looks Reasonable After Its 37% Slidefinance.yahoo.com
Analyst estimates
Coming soonConsensus revenue & EPS estimates and price targets will appear here once a forward-estimates data feed is connected.
Insider transactions
BoughtSoldMonthly insider $ volume · trailing 12 months
| Date | Insider | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| 2026-07-01 | Root Jonathan R· CFO and CCO | Sale | 1,554 | $24.44 | $37,979.76 | filing |
| 2026-06-01 | Root Jonathan R· CFO and CCO | Sale | 1,554 | $23.87 | $37,093.98 | filing |
| 2026-05-21 | Reintjes Matthew J | Award | 2,479 | $0.00 | $0.00 | filing |
| 2026-05-21 | NOVA DANIEL J | Award | 4,742 | $0.00 | $0.00 | filing |
| 2026-05-19 | Root Jonathan R· CFO and CCO | Sale | 1,554 | $24.21 | $37,622.34 | filing |
| 2026-05-14 | Alstead Troy | Option exercise | 6,015 | $0.00 | $0.00 | filing |
| 2026-05-14 | Flees Lori Ann | Option exercise | 6,015 | $0.00 | $0.00 | filing |
| 2026-05-14 | Sylvester Maryrose | Option exercise | 6,015 | $0.00 | $0.00 | filing |
| 2026-05-14 | Masood Rafeh | Option exercise | 6,015 | $0.00 | $0.00 | filing |
| 2026-05-14 | Golston Allan C. | Option exercise | 3,008 | $0.00 | $0.00 | filing |
| 2026-05-14 | FARLEY JR JAMES D | Option exercise | 6,015 | $0.00 | $0.00 | filing |
| 2026-05-11 | Krause Paul J· Chief Legal Officer | Sale | 1,564 | $26.00 | $40,664.00 | filing |
| 2026-03-12 | Do Charles· Sr. Vice President, HDFSI | Sale | 4,241 | $18.10 | $76,740.90 | filing |
| 2026-03-09 | Starrs Artie· President & CEO | Buy | 15,000 | $19.10 | $286,500.00 | filing |
| 2026-03-09 | Flees Lori Ann | Buy | 4,000 | $18.89 | $75,545.60 | filing |
| 2026-02-27 | Masood Rafeh | Buy | 2,775 | $18.00 | $49,950.00 | filing |
| 2026-02-25 | FARLEY JR JAMES D | Sale | 6,454 | $18.71 | $120,780.16 | filing |
| 2026-02-17 | Krause Paul J· Chief Legal Officer | Tax withholding | 1,766 | $20.42 | $36,061.72 | filing |
| 2026-02-17 | Termaat Tori· Chief Human Resources Officer | Tax withholding | 1,239 | $20.42 | $25,300.38 | filing |
| 2026-02-17 | Root Jonathan R· CFO and CCO | Tax withholding | 821 | $20.42 | $16,764.82 | filing |
| 2026-02-17 | Koval Glen· SVP Motorcycle Development | Tax withholding | 742 | $20.42 | $15,151.64 | filing |
| 2026-02-17 | Krause Paul J· Chief Legal Officer | Award | 3,757 | $0.00 | $0.00 | filing |
| 2026-02-17 | Root Jonathan R· CFO and CCO | Award | 2,800 | $0.00 | $0.00 | filing |
| 2026-02-17 | Termaat Tori· Chief Human Resources Officer | Award | 2,538 | $0.00 | $0.00 | filing |
| 2026-02-17 | Koval Glen· SVP Motorcycle Development | Award | 2,287 | $0.00 | $0.00 | filing |
Showing the latest 25 transactions — full history in the linked SEC filings.
Fundamentals & filings from SEC EDGAR. Prices adjusted for splits & dividends. Not investment advice.