Baozun Inc.
BZUNNasdaq
$2.51
↓ -2.0%Jul 17 close · end-of-day
Price
1Y↓ -14.6%
End-of-day closes; the latest point is the live 15-min-delayed price · split & dividend adjusted · chart by TradingView
Key statistics
Market Cap
$435.4M
Enterprise Value
$228.6M
P/E
—
P/S
0.3
P/B
0.8
EV/EBITDA
5.7
PEG
—
FCF Yield
10.3%
Dividend Yield
—
Revenue (TTM)
$1.4B
Net Income (TTM)
-$34.6M
Free Cash Flow (TTM)
$44.9M
Gross Margin
—
Operating Margin
0.6%
Net Margin
-2.4%
ROE
-6.7%
ROIC
2.0%
Debt / Equity
0.3
Net Cash
$206.9M
Return 1Y
-19.0%
Company profile
Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-Commerce capabilities include IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment. It serves brands in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods, and mother and baby products.
- CEO
- Wen B. Qiu
- Sector
- Retail Trade
- Industry
- Retail
- Employees
- 8,820
- Website
- baozun.com
Management & directors
- Wu JunhuaChief Strategy Officer
- Qiu WenbinChief Executive Officer
Roles derived from SEC Form 4 filings.
Earnings
No reported earnings periods on file.
Financial statements
| Line item | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|
| Revenue | $1.4B | $1.5B | $1.2B | $1.2B | $1.3B | $1.4B |
| Gross profit | — | — | — | — | — | — |
| Operating income | $85.6M | $1.1M | $4.8M | -$29.1M | -$15.7M | $8.1M |
| Net income | — | — | -$94.7M | -$39.2M | -$25.4M | -$34.6M |
| Diluted EPS | $0.34 | -$0.16 | -$0.52 | -$0.22 | -$0.14 | -$0.20 |
| Operating cash flow | $47.5M | -$15.1M | $55.5M | $63.1M | $13.9M | $60.1M |
| Free cash flow | $30.5M | -$59.9M | $25.5M | $39.9M | -$4.2M | $44.9M |
| Gross margin | — | — | — | — | — | — |
| Operating margin | 6.3% | 0.1% | 0.4% | -2.3% | -1.2% | 0.6% |
| Net margin | — | — | -7.8% | -3.2% | -2.0% | -2.4% |
No quarterly data.
Company news
Jun 16, 2026
Analyst estimates
Coming soonConsensus revenue & EPS estimates and price targets will appear here once a forward-estimates data feed is connected.
Insider transactions
BoughtSoldMonthly insider $ volume · trailing 12 months
| Date | Insider | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| 2026-06-30 | Ye Changqing | Option exercise | 17,269 | $0.00 | $0.00 | filing |
| 2026-06-24 | Wu Junhua· Chief Strategy Officer | Buy | 29,000 | $2.85 | $82,650.00 | filing |
| 2026-06-22 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.81 | $28,100.00 | filing |
| 2026-06-18 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.77 | $27,700.00 | filing |
| 2026-06-17 | Wu Junhua· Chief Strategy Officer | Buy | 18,500 | $2.84 | $52,540.00 | filing |
| 2026-06-17 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.83 | $28,300.00 | filing |
| 2026-06-16 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.72 | $27,200.00 | filing |
| 2026-06-15 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.79 | $27,900.00 | filing |
| 2026-06-12 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.72 | $27,200.00 | filing |
| 2026-06-11 | Wu Junhua· Chief Strategy Officer | Buy | 18,000 | $2.69 | $48,420.00 | filing |
| 2026-06-11 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.67 | $26,700.00 | filing |
| 2026-06-10 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.64 | $26,400.00 | filing |
| 2026-06-09 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.72 | $27,200.00 | filing |
| 2026-06-08 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.77 | $27,700.00 | filing |
| 2026-06-05 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.65 | $26,500.00 | filing |
| 2026-06-04 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.67 | $26,700.00 | filing |
| 2026-06-03 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.63 | $26,300.00 | filing |
| 2026-06-02 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.69 | $26,900.00 | filing |
| 2026-06-01 | Wu Junhua· Chief Strategy Officer | Buy | 20,000 | $2.70 | $54,000.00 | filing |
| 2026-06-01 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.73 | $27,300.00 | filing |
| 2026-05-29 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.57 | $25,700.00 | filing |
| 2026-05-28 | Wu Junhua· Chief Strategy Officer | Buy | 19,500 | $2.56 | $49,920.00 | filing |
| 2026-05-28 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.56 | $25,600.00 | filing |
| 2026-05-27 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.58 | $25,800.00 | filing |
| 2026-05-26 | Qiu Wenbin· Chief Executive Officer | Buy | 10,000 | $2.55 | $25,500.00 | filing |
Showing the latest 25 transactions — full history in the linked SEC filings.
Fundamentals & filings from SEC EDGAR. Prices adjusted for splits & dividends. Not investment advice.